Social Media and Your Business
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This two-day course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.
What Topics are Covered?· What is social media? · Understanding the marketing mix · Developing a social media plan · Building your social media team · Using social media to build internal communities · Analyzing your impact with metrics · Keeping on top of the trends · Damage control · Using Facebook, LinkedIn, and Twitter · Building a blog or vlog (including using YouTube) · Using specialty sites (e.g. Pinterest and Yammer) · Using social media management tools · Launching your plan |
What Will Students Learn?· The value of social media to your marketing plan · How to create and launch a social media marketing plan · How to select the right resources for a social media marketing team · How to use social media to build an internal community · How to use metrics to measure the impact of a social media plan · How to manage difficult social media situations · The features of some of the key social media sites, including Facebook, LinkedIn, and Twitter · How a blog adds value to a social media plan · About specialty sites and social media management tools · How to stay on top of social media trends and adjust your plan as the online world evolves |
What’s Included?· Instruction by an expert facilitator · Small, interactive classes | · Specialized manual and course materials · Personalized certificate of completion |
